Adleta Corp.

Flooring & Surfaces

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Adleta Corp.

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Customer: Adleta Corp.

What we did: Implemented eCommerce Solution

Site link: adleta.com

Challenge

Founded in 1922, Adleta has more than 90 years’ experience in distribution and over 40 years’ experience in the flooring industry. They serve 2,500 customers throughout Texas, Louisiana, Oklahoma, and Arkansas. They have partnered with many world-class flooring manufacturers to offer a wide variety of high-end flooring products. They are recognized as a leader in the industry by both suppliers and customers.

Before implementing our ecommerce solution, 2,500 customers over 500,000 square miles were calling into the main distribution center to check stock and pricing, place orders and check the status of orders.

Adleta is first and foremost in the business of providing customers with exceptional service! While the implementation of our ecommerce solution provided the company with multiple opportunities for improvement with regards to internal processes, the decision to implement an ecommerce solution was driven primarily by the fact that today's flooring retailers and contractors demand an online presence from their vendors.

Gains and benefits

  • The corporate image has improved
  • Customers and sales representatives have 24/7 access to inventory and pricing in real time
  • 12% of sales are now placed electronically
  • Sales representatives and customers can now print their own price lists
  • Increased profits due to decreased costs in processed orders
  • Today more orders are processed than ever in the history of the company
  • Achieved greater order accuracy
  • Issuing fewer credits because of miskeyed orders

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